The problem is that Rover is no longer so the MG marque has to cover both Rover and MG.
I think more than anything I'm just upset. I really wanted to like this car when I first heard about it. I hoped that it might have gone down the route of the Type R Accord only more beefy looking - maybe like a baby XF and with some real grunt. I was going to buy one and then laugh at Bilbo's Mountune Ford as it disappeared from my rear view mirror. A British designed sports saloon fit to wear the MG badge. But no.
I agree with you that Rover has gone but the Chinese still have two brands - what about ROEWE? According to their own marketing bumf on Windy's glossy review
these cars are supposed to exude a sporting nature. QUOTE referring to the MG6's design brief:
"with a balance of respecting MG's 85 year heritage of authentic, sporting sedans" and again "enhances the sporting nature of the world-renowned MG brand"
Well I'm sorry but that's just tosh, because this car does not appear to be authentic or sporting in this guise at least..... even if the design team are from Longbridge. If you look at the revised MG line up (ZR, ZS, ZT) at the original release they all offered that bit better performance, sporty looks, and handling character than their immediate rivals in the sector. Yes they were brash, based on old designs and they were never going to be an Imprezza or an M3, we knew that, but they had a character of their own way beyond the Stepford Wive's rep mobiles and boring cars like Volvos and Mazdas. If you are going to be a bear, be a grizzly!
Apart from masquerading behind the MG brand pretending to be something they are not, there is another thing that is wrong with the Chinese positioning - this sector is swamped with look alike cars so surely the best way to make an impact would have been to offer something different like a (real) sporty alternative and not follow the tribe. What is MGUK's audience for the car, what is their POD (point of difference) or USP (unique selling point). Basic marketing requires a business to target a group of customers, understand their wants and needs and then offer them something unique that competitors do not OR cannot. Price should always be the last resort and its the fallback position of those who do not invest into creating something dynamic and unique. In the case of Tony Williams and his design team.... maybe they had an arm up their backs beyond the old engines and 75 chassis. It looks that way to me. The Chinese are not known for their ability to co-op and emotionally bond around the camp fire.
My point is that I'm an MG customer and this car does not appear to answer any of my wants or needs. I cannot think of a reason to buy the car in the picture and for £16K or thereabouts I'd buy a 2 year old BMW 325i instead. Or maybe two Fords Like Bilbo's :racer: - one for me and one for her indoors (LOL)
It's funny but about a year ago we had a Chinese business woman involved in the motor trade visit this board talking about NANJING CORP or SAIC or whatever they are called now. She said that she knew their operation well. She suggested that the company (which is owned by the state government) did not really give a hoot about the UK and were just going through the motions with Longbridge, the TF and the MG6 - she said what they really wanted was the prestige of a British designed car and brand to help sell more cars IN CHINA which is their own market and bigger than Europe. She also pointed out that SAIC would have a very difficult job breaking into, competing and differentiating any Rover based car against the likes of Ford, Vauxhall and the Germans in 2010. She was laughed off the board for saying this but now I'm not so sure.
Sorry Windy and Roverman, I feel that I have been really hard on the car now and it's a real shame but I think it is going to struggle all the same even if it is relatively cheap. Wrong sector for cheap cars - look what happened to Daewu, and Skoda don't fair much better despite being a decent car.
P