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Discussion Starter · #1 ·
Release immediate February 28, 2002

MG ROARS INTO VIRTUAL RACING

MG is the latest star to appear in the new blockbuster video game TOCA Race Driver from Codemasters, a leading developer and publisher of best-selling interactive entertainment.

Currently in development for Playstation 2 and PC the game will feature two MG cars in its line up, the first being the MG ZS EX259. The MG competed in the last six rounds of the BTCC last season and achieved a pole position and registered its first podium finish when Anthony Reid won the sprint race in October. The car makes its full assault on the drivers' and manufacturers' title this year.

The second car to be featured is the road-going MG ZR. This 'hot hatch' launched in July 2001 will compete in a single make race day challenge. The prices for the
MG ZR range from £9,995 for the nippy ZR 105Ps version to £15,115 for the high performance ZR 160Ps.

The game, to be launched in June, will feature a total of 13 racing championships including the BTCC, DTM German Touring Car Championship and Avesco V8 Supercars and a total of 42 real cars and 38 international tracks
 

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Discussion Starter · #2 ·
Release immediate February 28, 2002

MG SECURES KEY ALLIANCES FOR 2002

Rob Oldaker, managing director of MG Sport & Racing has today unveiled Mattel as title sponsors of the MG motorsport activities in 2002. The agreement will see the toy company Mattel's "Hot Wheels Racing" brand prominently displayed across MG's Le Mans, BTCC and rally programmes and will involve a number of joint promotional activities in the toy marketplace.

Speaking of the deal, Rob said: "We are really pleased to have reached agreement with Mattel. Whilst it is important to generate sponsorship in support of our racing activities, MG's approach was to try to establish brand partnerships with a genuine fit. MG's image of 'outrageous fun' is very much aligned to the Hot Wheels brand and will create a number of opportunities to enable both parties to capitalise on this partnership."

Jim Wagner, senior vice president of Mattel added: "Mattel are delighted to be associated with the MG XPOWER team through our Hot Wheels brand.

"When Hot Wheels were asked to consider sponsorship of MG's XPOWER race teams we took one look at their brand values and realised the very close link with Hot Wheel's brand positioning of speed, power, performance and attitude. This proximity in style and tone makes us very excited at the opportunities for using XPOWER in our offerings to children and adults who purchase die-cast product. We are also committed to using our vehicles as a way of getting the XPOWER team and MG into the hearts and minds of more people around the world through their association with Hot Wheels."

MG confirmed it has signed a strategic alliance with fuel and oil giants Exxon Mobil. The details of the agreement are still being finalised but it will include on-going joint research and development programmes, product endorsements and a number of marketing initiatives.

Rob Oldaker said: "I think this really does demonstrate the huge strides that MG Rover Group has made as a whole. To have the world's biggest wanting to work with you is fantastic news - our motorsport cars will be proud to wear the Mobil 1 sticker."

Mark Humphries, manufacturer relations manager, added: "Mobil 1 are delighted to be working with MG Rover Group in developing what will be a long term strategic partnership. In extending this partnership Mobil 1 are very excited to be sponsoring the MG XPOWER Sport & Racing team. We believe that their performance will succeed that of last year, and we very much look forward to being associated with such a dynamic and professional team."

It was also announced today that MG have joined forces with Ramada Jarvis, the UK based hotel chain, in support of the motorsport programme. Rob added: "This is another great tie-up for MG. Our businesses both involve travel, so there is a natural alignment here, and there are a number of ways for both parties to work together and offer added value to our respective customers."

Lawrence Alexander, director, Ramada Jarvis commented: "Ramada Jarvis are delighted to be involved with MG's full time return to motorsport. Both companies, whilst with strong British roots, have global aspirations and markets and as such will make for a great partnership."

St Modwen, the property developers, have also been signed up to support the MG XPOWER team. They have had a number of business transactions with MG Rover


Group and wanted to show their support for the company through the sponsorship programme. Richard Froggett, managing director, St Modwen confirmed: "We are working in partnership with MG Rover Group in the re-generation of the surplus land at Longbridge. For me the remarkable progress of the company was demonstrated by the fantastic first season effort in the BTCC. I am delighted to extend the partnership with support for MG XPOWER this year and wish the team every success."

Editor's Note:

MATTEL

Mattel is the worldwide leader in the design, manufacture and marketing of toy products. The company's core brands include Barbie (r), Hot Wheels (r), Matchbox (r), Fisher-Price (r) and American Girl (r). With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations throughout the world. For more than 50 years Mattel's toy brands have delivered fun, innovative and 'kid-powered' toys that inspire and spark children's imaginations around the world. Mattel has a diverse portfolio of brands that catch new trends, namely their collectables brand, Hot Wheels Racing (r).

Good luck to all the X-Power race team members for the 2002 season from everyone at Hot Wheels.


RAMADA JARVIS

Jarvis Hotels have joined forces with Ramada International, adding 56 Jarvis hotels across Great Britain to the Ramada portfolio and bringing international standards to a UK hotel group. Ramada International is a rapidly growing hotel brand with over 120 hotels in Asia, Central America, the Middle East and Europe.
 

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Discussion Starter · #3 ·
Release immediate February 28, 2002

TEAM ATOMIC KITTEN
MG ZS EX259 TOURING CAR

MG Sport & Racing has today revealed a new collaboration to run an independent team in this year's British Touring Car Championship using the 2001 MG ZS's that had such a successful debut in last year's championship.

The newly-formed Team Atomic Kitten brings together the world of motorsport with one of Britain's most successful girl bands, who list two recent UK number one singles and a number one album amongst their credits.

The deal will see the two cars entered into the BTCC Independent's Cup, running in a stunning yellow and black livery. The cars will be driven by two up and coming talents, Gareth Howell and Colin Turkington, which follows the trend already established by MG last year in giving British talent the chance to excel on a world stage.

Team Atomic Kitten will run the cars and will be assisted in the marketing and promotions activity by MG Sport & Racing.

Commenting on the deal, Jenny Frost from Atomic Kitten said: "We are really proud to be associated with MG. They are a very dynamic company who are going places and their motorsport activity last year was proof of this. When the opportunity arose to work alongside MG on the BTCC programme, we jumped at the chance."


The deal with Atomic Kitten includes a number of additional areas of collaboration which will be announced in due course.

Rob Oldaker, managing director, MG Sport & Racing is very pleased with the agreement. "We wanted to try and find a way to run four cars this year. The most obvious way for us to achieve this was by finding an independent team to lease the MG ZS EX259 cars from last year. The fact that we have managed to bring in Atomic Kitten as part of this deal is magnificent for both MG and for the TOCA Tour itself. We want to help get the BTCC back to its glory days of the mid-90s and this deal will certainly introduce an added attraction to the package."

The regulations allow for the 2001 cars to carry an upgrade package and so the cars will be fitted with a number of improvements following the winter test programme that WSR have undertaken on behalf of MG Sport & Racing.

As a result of this upgrade, Team Atomic Kitten will miss the first two rounds of the championship. Instead, the team will make its debut in the championship at Oulton Park on 21 April and will contest the balance of the season.

Atomic Kitten will be at Oulton Park in person to cheer on their team. Jenny added: "We didn't want to just sign our names to this. We want to play an active role in the whole programme so we couldn't miss the first race."

Gareth and Colin have both had their first runs in the car at Snetterton this week and both were very pleased with its performance.

Gareth said: "I had a great day - I had been worried about getting used to the car, especially as we don't have much time before our first race at Oulton Park, but it wasn't as hard to drive as I had imagined. This means that I can focus on understanding the set-up in future tests."


Commenting on his drive, Colin added: "Fantastic, plenty of speed - a well balanced car - not at all what I expected. I thought it would be more difficult to drive but I got to grips with it pretty quickly. All my running was in the wet and despite this I managed to do a lot of laps - it was grand!"
 

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Discussion Starter · #4 ·
Release immediate February 28, 2001

BLUNDELL FLYING THE FLAG FOR MG

MG Sport & Racing Limited have today announced Mark Blundell as Ambassador for the MG XPOWER programme at their 2002 motorsport reveal at Longbridge.

Mark who made his debut with MG Sport & Racing last year in the 2001 Le Mans 24 Hour race, has been confirmed as the sixth driver to lead MG's assault for 2002. He will also now take on the new role of Ambassador for the MG brand, promoting and advising the company on its various motorsport activities.

Commenting on his increased involvement with MG, Mark said: "It's going to be a busy, exciting and hopefully, fun year.

I'm proud to be Ambassador for MG's motorsport programme and I plan to be very proactive in flying the flag for them and supporting the company's efforts in the various categories of racing in which they are competing."

In addition Mark will be contributing regularly for ITV1's coverage of the 2002 FIA Formula One season

Editor's Note:

Mark Blundell was first associated with MG when promoting the MGF during its launch in 1995.
 
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