MG
Rover is exporting ‘Britishness’, in order to promote its Rover and MG car
brands in overseas markets. The discreet Union Jack badge that goes on the
side of every car is just the smallest part of a pan European marketing
campaign aimed at bringing new customers to the brands.
"Our European customers love ‘buying British’. And cars don’t come any more
British than ours. It’s our natural marketing advantage, and we are looking
to build on it at every opportunity," said Rod Ramsay, managing director,
sales and marketing, MG Rover.
In Germany, MG Rover is to recreate an Albert Hall-style Last Night of the
Proms; complete with bobbing Promenaders, Union Jack bowler hats and full
throttle renditions of Pomp and Circumstance and Jerusalem. The band of the
British Rhine Army will support the musical evening. It will raise funds for
a local children’s hospital. Support will also be given to a four-week long
Shakespeare Festival, to be held in a replica of the original Globe Theatre.
In Italy the company is boosting sales with a competition that promotes the
use of the English language. The winners will receive a holiday in the UK.
Luxembourg has its very own Rover 75 supporters club, which meets regularly
to celebrate the ‘Britishness’ of its favourite car. It will visit
Longbridge in 2005, the plant’s centenary year.
In France, Portugal and Spain, MG Rover sponsors sports associated with
British success, such as rowing, tennis, golf and horse riding, even
gardening.
MG Rover Netherlands offers cricket workshops for customers, as part of its
sales promotion programme.
Recognising that the Rover and MG brands have a long history in many markets
is also an important part of building new customer relationships. On
December 15, Juergen Voss, managing director, MG Rover Germany will present
a company donation of €10,000 towards the rebuilding of the Frauenkirche, a
Dresden church completely destroyed during the war. The British Ambassador
will accompany him. MG Rover also supported the visit to Berlin, by Her
Majesty Queen Elizabeth, in November.
Growing European sales is a key strategy for MG Rover.
Over
a dozen motorsport enthusiasts gathered at Longbridge with a range of
competition MGs that span the ‘octagon decades’ in a celebration of the
sporting brand’s 80th anniversary year. One key MG car attending
was ‘Old Number One’, one of the earliest two-seater MG sports cars that
MG’s founder Cecil Kimber took to victory in the Lands End Trial at Easter
in 1925.
The MG cars spanned each decade of motorsport competition were lined up
outside the company’s Visitor Centre at Longbridge. The MG included the 1925
‘Old Number One’, a K3 Magnette, TA Cream Cracker, MGA, racing Midget,
Stirling Moss’s MGB, hill climb RV8, MGF Super Sports, ZR Rally,
TF Cup racer, ZS BTCC and the stunning EX257 Le Mans car.
David Sharples, MG Sport & Racing Managing Director, said: "Getting all of
these historic and modern competition MGs together was a great way to
complete MG’s 80th anniversary year. The enthusiasm that the
owners have for their MG cars is quite infectious."
New
models and enhanced equipment levels are introduced across the Rover
product range in 2005. New models due in February feature enhanced
specification, combining equipment, comfort and value – all Rover virtues.
Rover’s best-selling 25 range
has three new extra model derivatives – the GLi, GSi and GXi – that
feature an attractive specification standardising leather and wood trim
items, extra equipment and competitive prices; the Rover 25 GLi 1.4 (84Ps)
3-door (with leather seats) starts at £8,995.
New GLi and GSi models are
also being launched on Rover’s Streetwise and 45 models. All 75s now
feature extra equipment with head airbag protection, electric front and
rear windows and leather gearknob. TrafficMaster’s SmartNav is standard
on all but the entry Classic model and heated leather seats are standard
equipment on Connoisseur models.
Commenting on the latest
Rover models, Rod Ramsay managing director of sales and marketing, said:
“Rover’s second century starts with a focus on the virtues of its appeal.
These new models deliver what Rover customers want: a stylish, comfortable
interior in leather, high specification and excellent value.”
The new Rover 25 GLi is well
specified and carries additional specification over the 25 i, featuring
body-coloured door mirrors, electric sunroof and 15” Turbine alloy wheels
(and steel spare). The opulent interior is tailored with leather seats
throughout, with a centre rear armrest and additional rear headrests; the
steering wheel and gearknob are also leather-trimmed. Front windows are
electrically operated and the doors have wood pulls. Music is supplied
from a CD tuner providing entertainment on the comfortable journey ahead.
The higher specified GSi
model is distinguished with body-coloured rear aero spoiler, door handles
and door mirrors. Additional equipment includes air conditioning to
control the interior environment and all windows are electrically
operated. The stereo system is controlled with steering wheel-mounted
remote audio controls to the front and rear speakers. Seats are height
and lumbar adjustable for complete driving comfort.
A top-of-the-range GXi model
includes all the GSi features, and adds attractive 16” nine-spoke alloy
wheels, MP3 CD autochanger, passenger airbag and a higher output 1.6-litre
K Series engine.
Engine choices include the 84
and 103Ps 1.4-litre, the 109Ps 1.6-litre K Series petrol or a 2.0-litre
turbodiesel. An Ash or Smokestone interior can be chosen with Black Oak
or Burr Walnut trim, dependent on the exterior colour chosen.
Rover’s iconic ‘urban on-roader’
Streetwise is also available in GLi and GSi specification. Burnished or
Chagall Blue painted centre console and door pulls underline the younger
approach of Streetwise, with its command driving position and new Target
interior design with matching twill door casings. The GLi model has extra
rear headrests and body coloured door mirrors. The GSi model is upgraded
with air conditioning, driver’s seat height and lumbar adjustment and
electric rear windows.
All models are available in
six exterior colours, the popular Starlight Silver, Tempest Grey, Sonic
Blue, Firefrost Red, Platinum Gold and Midnight Blue.
The Rover 45 perpetuates the
high specification theme with a GLi model, exclusively built around the
1.4-litre 5-door bodystyle. Equipped with leather trim to the seating,
steering wheel and gearknob, the GLi also features a CD tuner, controlled
by steering wheel mounted remote controls. Electric front windows, bright
tread strips and body-coloured door mirrors complete this high value
model, available at £10,995.
From £12,145, the 45 GSi
model comes with all the GLi features, and adds Automatic Temperature
Control (ATC) air conditioning, distinctive chrome door mirrors with
electronic adjustment and demist, and 15” Turbine alloy wheels.
16” nine-spoke alloy wheels
are an extra optional choice.
The Rover 75 is an elegant
expression of a beautiful style and interior environment. All models now
include extra equipment that includes head
airbag protection (ITS), electric front and rear windows and a leather
gear knob. SmartNav is also standard on all, except the entry Classic
model. Connoisseur models are now specified with a full leather interior,
heated seats and electric power folding door mirrors.
New key product features
summary
Rover
25
GLi
GSi
GXi
Leather seating
driver’s height and
lumbar
MP3 autochanger
Wood interior door pulls
remote audio controls
16” nine-spoke alloys
15” Turbine alloy wheels
air conditioning
passenger airbag
CD tuner
body coloured rear
spoiler
1.6-litre engine
Body coloured door
handles
front fog lights
five-door bodystyle
Streetwise, by Rover
GLi
GSi
Target seat fabric
driver’s height and
lumbar
Chagall or Burnished
remote audio controls
door pulls and centre
console
air conditioning
CD Tuner
16” Blade alloy wheels
Body coloured door
mirrors
front fog lights
Rover 45
GLi
GSi
Leather seating
driver’s height and
lumbar
Electric sunroof
15” Turbine alloy wheels
Leather steering wheel
air conditioning
Remote audio controls
electric rear windows
Leather gearknob
front fog lights
CD tuner
body coloured rear
spoiler
Body coloured door
mirrors
chrome door mirrors
Rover 75
All models
Connoisseur model
Head airbag protection
(ITS)
leather interior
Electric front and rear
windows
heated seats
Leather gear knob
electric folding mirrors
SmartNav (except entry Classic)
Rover 25 GLi, GSi and GXi
pricing
Rover 25
CO2
Tax Band
GVED
FRF
OTR Price
1.4 (84Ps) GLi
3-dr
164
C
£125
£38
£8,995
1.4 (103Ps) GSi
3-dr
164
C
£125
£38
£9,995
2.0TD GLi
3-dr
150
A
£115
£38
£10,795
2.0TD GSi
3-dr
150
A
£115
£38
£11,795
1.4 (84Ps) GLi
5-dr
164
C
£125
£38
£9,595
1.4 (103Ps) GSi
5-dr
164
C
£125
£38
£10,545
1.6 GXi
5-dr
164
C
£125
£38
£11,995
2.0TD GLi
5-dr
150
A
£115
£38
£11,345
2.0TD GSi
5-dr
150
A
£115
£38
£12,345
Streetwise, by Rover GLi
and GSi pricing
Streetwise
CO2
Tax Band
GVED
FRF
OTR Price
1.4 (84Ps) GLi
3-dr
174
C
£145
£38
£9,495
1.4 (84Ps) GSi
3-dr
174
C
£145
£38
£10,495
1.4 (103Ps) GSi
3-dr
174
C
£145
£38
£10,995
2.0TD GSi
3-dr
159
A
£115
£38
£11,995
1.4 (84Ps) GLi
5-dr
174
C
£145
£38
£10,045
1.4 (84Ps) GSi
5-dr
174
C
£145
£38
£11,045
1.4 (103Ps) GSi
5-dr
174
C
£145
£38
£11,545
1.8 Stepspeed GSi
5-dr
199
C
£145
£38
£13,245
2.0TD GSi
5-dr
159
A
£115
£38
£12,545
Rover 45 GLi and GSi
pricing
Rover 45
CO2
Tax Band
GVED
FRF
OTR Price
1.4 GLi
5-dr
168
C
£145
£38
£10,995
1.4 GSi
5-dr
168
C
£145
£38
£12,145
1.6 GSi
5-dr
168
C
£145
£38
£12,845
2.0TD GSi
5-dr
150
A
£115
£38
£13,145
1.6 GSi
4-dr
168
C
£145
£38
£13,645
2.0TD GSi
4-dr
150
A
£115
£38
£13,945
All cars include a
three-year/60,000 mile warranty and 12 months' AA Roadside Assistance.
Longbridge:
With a clear goal of increasing worldwide sales, today MG Rover Group
announces a strengthening of its sales and marketing organisation with a
number of proven executives joining the team under Rod Ramsay, now managing
director, worldwide sales and marketing. The new appointments include:
managing director UK sales and marketing, UK corporate sales director, UK
marketing manager and European sales and marketing director.
For the UK Robert
Hazelwood joins as managing director UK sales and marketing and brings 22
years of motor industry experience to this key role. His previous roles
included: managing director Maranello Concessionaires, head of Inchcape
Retail, managing director Mazda France, and southern regional manager Nissan
Motor GB.
Guy Jones has taken on
the role of UK marketing manager for the MG and Rover brands. He joins from
Kia where he was marketing director, following a successful career with Land
Rover and Bentley.
Completing the UK team is
Kevin Brown, corporate sales director. He rejoins the company after working
for consultants KPMG and as head of strategy for the RAC. He had previously
worked for Rover Group in the fleet organisation.
As the dealer network is
expanded across Europe Paul Stroud takes on the new position of European
sales and marketing director, moving from the role of commercial director
UK. Stroud was previously head of brand strategy and communications and
regional director Europe south for MG Rover.
“I am delighted we have
recruited talented and proven executives into our front line team which only
increases my confidence that we can raise sales worldwide in 2005,”
commented Rod Ramsay, managing director, worldwide sales and marketing.
As part of a company
streamlining programme, sales and marketing has been established as a
stand-alone organisation. In addition to the existing sales and marketing
functions, the division will now have responsibility for aftersales and
Phoenix dealerships.
Berlin
- MG Rover Group announces the opening of four new dealers in Berlin, taking
the total of new dealer appointments in European markets to 60 in 2004. A
further 100 appointments will be made in 2005.
MG Rover now has 1,000 retail outlets in Europe and 1,250 worldwide.
Since changes in block exemption rules have allowed car dealers to sell more
than one brand from a single site, MG Rover has been highly successful in
attracting the new multi-franchise operations.
"Rover and MG are niche brands, of high quality and strong customer appeal,
so they harmonize well with other makes in the showroom, and they cover 80
per cent of passenger car segments. Dealers are also attracted by the
brands’ historic customer base, which is large and brings valuable income
from servicing and repairs, and provides lucrative marketing opportunities,"
said Rod Ramsay, director of worldwide sales, MG Rover Group.
Attracting dealers most suited to the Rover and MG brand qualities is a key
strategy, as MG Rover rationalises the network it inherited. When the
business changed hands in May 2000, many dealers were left with mixed
interests; BMW cars, Mini, Rover, MG, Land Rover and Jaguar all competed for
showroom space. In many markets MG Rover has responded by changing more than
half of its dealer network.
The BBC report that MGR are on
the brink of a deal with SAIC!
MG Rover is on the brink of a £1bn deal with a Chinese company that will
help secure the future of its giant Longbridge plant. Under the joint
venture with the Shanghai Automotive Corporation, a new company will be set
up to produce cars for the fast-growing Chinese market.
The partnership would combine British technology with foreign investment.
But MG Rover chairman John Towers insisted Longbridge would remain entirely
in British hands.
'Engineering development'
He added that by 2007, he hopes to build 200,000 cars a year in China for
the country's domestic market. Although not due to be finalised until
January, Mr Towers said he was confident the deal, which would see the
Chinese company owning 70% of the new company and MG Rover 30%, would go
ahead.
He told BBC Midlands Today: "All the work associated with the joint venture
is going on - the funding, the provision of people, the engineering
development - they are happening.
In the four years since BMW sold MG Rover to the consortium led by Mr
Towers, losses have been reduced but they are still running at £77m.
He also promised the 6,100 workers based at Longbridge there would be a
massive roll-out of brand new cars as soon as Chinese money filters through.
Major investment
Mr Towers said these new models could be on the road in just 14 months time.
Experts say MG Rover cannot survive without major investment in research and
development. BBC Midlands Today correspondent Robin Punt said many people
would be surprised to hear money is already arriving from China.
"There's a misconception that the firm will, as a result, become Chinese
owned and controlled but that's not true," he said. "The mood among
workers at Longbridge is excitement that their future is secure, although
the deal has yet to be finalised.
"But they're also angry that many sections of the British media have
run-down the company."
He added: "Managers have already been briefed on some of the details of the
Shanghai joint venture but they've been told not to reveal what they know."
Transport and General Workers Union General Secretary Tony Woodley said:
"Any developments for MG Rover which would secure further finance to invest
in new models and secure jobs would be welcomed by the union. "We will
have to wait for details of the Chinese deal but securing the future is a
positive development."
Mr Towers leaves for the start of the final round of negotiations in China
within the next two weeks.
Today Phoenix Venture Holdings Limited issued its shareholder’ report for
the 12 months to 31 December 2003.
Year to
31/12/03
£m
Year to
31/12/02
£m
Turnover
1,671
1,741
Loss before goodwill, tax and income from group undertaking
(77)
(95)
Net Cash
213
315
Kevin Howe, Group Chief Executive of Phoenix Venture Holdings commented: “In
an increasingly challenging environment for the automotive industry, we have
reduced the Group’s losses for the fourth consecutive year to a level that
is now less than 10 per cent of that in 1999, the last full year before we
acquired the business from BMW.
“Our focus is now firmly on the future. We continue to invest in the
development of the MG and Rover brands and to review our cost base as we
work towards the planned collaboration with SAIC, announced in June 2004.”
MG
Rover Group has appointed Kevin Brown as its new Corporate Sales Director.
Kevin returns to the company with widespread corporate sales experience and
a desire to develop and expand relationships with new and existing fleet
customers.
"My message
to corporate customers is that we know how to serve your business needs,"
said Kevin. "We have coherent and up-to-date MG and Rover products that
embrace a wide range of fleet requirements. Both have a strong character and
pedigree, are well-engineered, reliable, economical and they’re built in the
UK. My focus will be to develop the awareness of our products within the
corporate market and promote just how good our cars are."
Kevin heads a
Corporate Sales team of 32 people tasked with building MG Rover’s business
in the corporate market. Specialist teams are focused on leasing and rental
companies, dealer corporate sales, government sales, and business
development in the private sector. Corporate enquiries can be made to
0121 482 5253.
Previously
Kevin held a variety of retail and corporate sales positions in the then
Rover Group. He went on to work for KPMG, the professional services firm as
a management consultant in its automotive practice, and the motoring
services company RAC as head of strategy for its Business Solutions
division.
Today MG Rover Group announces
the appointment of Daniel Ward as communications director with immediate
effect. The decision to appoint a communications professional with long
experience of the motor industry represents a significant strengthening of
the company’s PR function.
Following an extensive review
of the company’s communications needs the department will be restructured to
include internal communications, product and corporate affairs, government
affairs, global product communications, international communications and UK
product PR. All these functions will report to Daniel Ward who is also
responsible for all communications relating to Phoenix Venture Holdings. He
will report directly to Kevin Howe, chief executive MG Rover and PVH.
Previously Daniel held
positions as executive director communications Ford of Britain and vice
president communications Nissan Europe. His career in journalism included
motor industry correspondent on The Times and technical editor of
Motor magazine.
“We have needed to strengthen
our communications team for some time but we wanted someone proven and
capable of handling all aspects of communications from internal through to
new products,” explained Kevin Howe, “and Daniel’s record underlines we have
found the right person.”
“Two great British marques and
the chance to head an international team represent exciting challenges for
me and I am delighted to be joining MG Rover,” said Daniel Ward.
As part of the restructuring
all media enquires will now be handled by the in-house MG Rover
communications staff.
MG
cars have been selected for the first Bush2 dealer 6000 charity challenge to
visit all 6000 franchised motor dealers throughout England, Scotland, Wales
and Northern Ireland in just six days to raise money for charity.
At 9.00am on Monday 4 October, the largest charity challenge in the motor
sector, which will also raise money for BEN – The Motor and Allied Trades
Benevolent Fund – will start from Longbridge, in South Birmingham. The MG
cars have been supplied by MG Rover Group and will return at midday on
Saturday 9 October. The MG cars are from the sports saloon range and include
fully liveried MG ZS and ZTs supplied in distinctive red, green, yellow or
blue colours to complement the event sponsor’s logo. Each car has been
specified with Smartnav – a satellite navigation system from Trafficmaster,
also a key sponsor of the event – to locate each dealership quickly and
directly.
The challenge is an idea from David and Gordon Bush, twin brothers and
co-directors of Bush2, recruiters, trainers and consultants to the
automotive sector, which aims to establish a new ‘Dealer Visit Record’ but
also to raise close to £250,000 from charitable donations during the event.
David Bush explained: "The idea was conceived initially to raise the profile
of Bush2, the sponsoring companies and BEN, but as part of a much larger
ideal – to help re-create the good perception of the motor trade. The
automotive trade is both dynamic and vibrant; it can offer fantastic career
prospects. It can be unparalleled in its levels of professionalism and
customer service, and more importantly, it is a constantly developing
marketplace, making every day new and distinctive for those who work within
it."
Simon Wheeler, MG Rover Group's Director of Company Vehicles, said: "We were
delighted that David and Gordon Bush chose to call us so early in the
process. We recognised that this was going to be an exciting and innovative
fund-raising concept to benefit BEN, a charity we have always strongly
supported. It’s a coup that our British MGs will be represented at every
single franchised dealership in the UK and we look forward to playing our
part in raising several hundred thousand pounds in the process."
To further raise the profile of this unique event, celebrities will be
present at the start and finish lines, including Imogen Bailey, the
Australian model and singer, and will attend the large number of independent
charity events that are being hosted simultaneously up and down the country
during the charity week, all of which are looking to receive radio and TV
coverage.
The final totals will be calculated and presented at the BEN Christmas Ball
at the Grosvenor Hotel, London on 8 December.
Desford, UK and
Longbridge, UK – 9 July 2004 – Caterpillar Logistics Services (UK) Limited
(“Cat Logistics”), a wholly owned subsidiary of Caterpillar Inc. (NYSE:
CAT), and Phoenix Venture Holdings Limited (“PVH”) are pleased to announce
that they have reached an agreement for Cat Logistics to acquire the parts
business of U.K. auto manufacturer, MG Rover, a wholly owned subsidiary of
PVH. The value of the transaction is in excess of £100 million, with an
ongoing profit sharing agreement.
Cat Logistics will
acquire MG Rover’s parts business, which includes the sourcing, marketing,
distribution and sale of automotive service parts and accessories to MG
Rover dealers, distributors, importers and other related customers
worldwide. Since 2001, Cat Logistics has managed these activities on behalf
of MG Rover from its base in Desford, Leicestershire, UK. Cat Logistics
currently supports an existing MG Rover vehicle population of more than 2.5
million.
In accordance with the
terms of the acquisition agreement, PVH has an option to buy back MG Rover’s
parts business in four to five years.
“The acquisition of MG
Rover’s parts business represents an attractive investment, while Cat
Logistics is allowed to develop the best-in-class services it provides to
the many MG Rover dealers, distributors, and importers worldwide,” said Mary
Bell, Chairman & President of Caterpillar Logistics, “We have long valued
our relationship with the MG Rover Group and Phoenix Venture Holdings, and
our organization in Desford has considerable expertise in the purchasing,
marketing and distribution of MG Rover aftermarket parts.”
Kevin Howe, Group Chief
Executive of Phoenix Venture Holdings said, “This deal provides valuable
resources which will be invested in our core business, the MG Rover Group
ahead of the strategic relationship with Shanghai Automotive taking effect.
With experience and capability built up over many years Cat Logistics is
extremely well placed to continue to provide best in class service to MG
Rover dealers, distributors and importers worldwide.”
Completion of this
agreement is subject to regulatory approval. Current operations at the Cat
Logistics Desford, UK MG Rover parts distribution facility will continue,
with all 390 employees remaining with Cat Logistics, and all current
employees of MG Rover’s parts business provided with the opportunity to
transition to Cat Logistics.
About Caterpillar Logistics Services, Inc.
In addition to their over 15
year relationship with Rover, Caterpillar Logistics Services, Inc. provides
world-class supply chain solutions and services to its parent company,
Caterpillar Inc., and more than 50 other leading corporations throughout the
world. Headquartered in Morton, Illinois, Caterpillar Logistics operates
more than 100 offices and facilities in 25 countries on six continents.
Caterpillar Logistics provides its full service capabilities to companies in
market sectors, which include automotive service parts, industrial service
parts, consumer durables, technology and electronics, manufacturing
logistics, and aerospace service parts.
More information is
available at
www.catlogistics.com.
About Caterpillar Inc.
For more than 75 years,
Caterpillar Inc. has been building the world’s infrastructure and, in
partnership with its worldwide dealer network, is driving positive and
sustainable change in every continent. With 2003 sales and revenues of
$22.76 billion, Caterpillar is a technology leader and the world’s leading
manufacturer of construction and mining equipment, diesel and natural gas
engines and industrial gas turbines.
More information is
available at
www.cat.com
About Phoenix
Venture Holdings Limited
Phoenix Venture Holdings Limited is a privately
held British company with over 6,000 employees. Its wholly owned
subsidiaries include MG Rover Group, Powertrain Limited and MG Sport &
Racing.
At
a packed awards ceremony at the Dorchester Hotel, London last week, MG Rover
Group, manufacturers of MG and Rover cars, was announced the winner of the
Manufacturing Foundation Award for the Best Partnership between Business and
Education in the Institution of Mechanical Engineers’ (IMechE) prestigious
Manufacturing Excellence Awards 2004. The ceremony, hosted by BBC news
reporter Fergal Keane, was attended by over 500 senior engineers to reward
and celebrate the best of British manufacturing and engineering.
James
Bentley, Director of the Manufacturing Foundation said: "The effort MG Rover
puts in with primary and secondary school children is quite outstanding.
Let’s hope that the excellent example they have set encourages other
manufacturers to get involved with schools near them.
"It is also
encouraging to see that it’s not just large companies that are committed to
working with education. Two smaller manufacturers, Gripple Ltd and Alitex
Ltd, were commended at the award ceremony in London, demonstrating just what
can be achieved with limited resources and a lot of enthusiasm."
John Ling,
IMechE Technical Manager, commented: "MG Rover Group were seen from early in
the judging process as the favourites for this award. They formed effective
business partnerships with clients and suppliers to ensure a successful and
innovative company. This dedication, professionalism and attention to detail
has continued into their community and education partnerships. MG Rover has
effectively engaged the workforce who take the time and trouble to speak,
and enthuse, local school children about engineering. They are an
organisation which demonstrates the best of investment into their local
community."
Chris Bowen,
Operations Director at MG Rover Group, commented: "On behalf of all my
colleagues here at Longbridge, winning the IMechE National Manufacturing
Foundation Award that recognises the partnership between business and
education, is a great honour. We pride ourselves in supporting local and
national communities with a wide range of educational development activities
and this success recognises the commitment and enthusiasm shown throughout
the company."
Chris
continued: "Our education partnerships are diverse; we hold factory tours,
assist with curriculum development, provide work experience, teacher
placements, apprenticeships and personal development for our workforce."
The guest
speaker for the evening was Nigel Griffiths MP, Parliamentary
Under-Secretary of State for Small Business and Enterprise, who highlighted
a number of new initiatives being implemented to encourage prosperity in UK
manufacturing.
MG Rover Group with parent company Phoenix Venture Holdings (PVH) and
Shanghai Automotive Industry Corporation (SAIC) announce that following the
signing of an agreement, they have now entered into an exclusivity
arrangement in order that the companies can develop a far reaching strategic
relationship.
This co-operation will fund the development of new model programmes and will
facilitate the exploitation of the global car market for the MG and Rover
brands. This will, of course, include the very important Chinese car market.
The signing of the agreement took place today, the 16 June, at SAIC
headquarters in Shanghai. Attending the ceremony was a senior delegation
from both organisations, including Nick Stephenson (Vice-Chairman - PVH), Mr
Chen Xianglin (Chairman -SAIC) and Mr Hu Maoyuan (President - SAIC).
Kevin Howe, Group Chief Executive of PVH said "Recently we have had
discussions with several companies in China. We are delighted at the
prospect of entering into a relationship with such a successful and
respected partner, which will see a significant expansion in volumes of
current and future products".
Both companies are looking forward to announcing further details after
obtaining the necessary regulatory approvals.
Notes: SAIC is the largest passenger car manufacturer in China, producing
600,000 passenger cars in 2003 with major joint venture partners General
Motors and Volkswagen. SAIC supplies up to 30% of the total car market in
China. In 2003, SAIC's annual turnover was $11.7 billion from an asset base
of $9.1 billion.
http://www.saicgroup.com/saic01/fore/english/index.htm
The
V8 derivative provides effortless performance to the Rover range. The highly
specified flagship can be tailored in lavish Connoisseur SE trim
specification and enhanced with a Plus Pack that combines ITS, rain-sensing
wipers, message centre instrumentation, auto-dimming rear view mirror,
electric sunroof and rear sunblind for supreme luxury. Satellite navigation,
including TV and teletext, is available as an option that embraces all the
Plus Pack features.
The Contemporary SE model is more overt with less
chrome, but more visual presence, and its Plus Pack includes ITS, electric
sunroof, Xenon headlamps with powerwash, heated windscreen washer jets, and
powerfold door mirrors.
The V8 has been represented in Rover products
between 1967-1986 and is a hallmark of British cars with ‘power in reserve’.
Her Majesty The Queen owns two Rover V8s. In their day Rover V8s were
specified by Prime Ministers Harold Wilson, James Callaghan and Margaret
Thatcher. Previous V8-engined Rovers include the P5B 3.5-litre, P6B 3500,
SD1 3500, V8S, 3500 Vanden Plas, Vanden Plas EFi and the 3.5-litre SD1
Vitesse.
Rover 75 V8 - Product Overview
The new full-depth open grille is reminiscent of
the archetypal Rover P5B. Like the P5 and other V8-powered Rovers since, the
imposing and distinctive appearance of V8 derivatives is matched by a
motoring experience that has no peers in this segment of the market. The
Rover 75 V8 four-door saloon is derived from the company’s much-respected
large car platform. Driving the rear wheels, the in-line mounted 4.6-litre
engine is matched to a smooth automatic transmission to offer refined yet
effortless performance entirely in keeping with the long-distance, no object
associations of this famous marque.
Rover’s famously comfortable seats have been
trimmed in leather, designed to complement Rover’s new Light Oak theme on
Connoisseur SE, or Dark Oak on Contemporary SE models.
Under the bonnet, the flagship V8 power unit
develops 260Ps and 410Nm of torque that is fed to the road through the
rear-wheels. Cruise control and traction control systems are standard
equipment. The traction control ensures that the considerable torque is
deployed to good effect, whatever the conditions, while delivering rapid
acceleration up to a top speed of 151mph.
The proven 4.6-litre engine is now mated to a
smooth automatic transmission. A new electronic engine management tune and
unique exhaust and intake systems provide an impressive combination of
refined cruising and an assertive soundtrack under hard acceleration.
The V8 chassis is derived from the acclaimed rear
drive MG ZT platform, launched last year. However, substantial revisions to
chassis tuning have delivered a more compliant ride without sacrificing the
inherent confidence and stability of the basic platform. In keeping with the
immense reserves of V8 torque, the chassis has been tuned to deliver a
rewarding yet relaxing driving experience.
Rob Oldaker, MG Rover Group’s Product Development
Director, says: "This new derivative is an impressive addition to a
distinguished Rover product range. The car’s performance and poise will
shorten any long-distance journey, though on arrival occupants will be
reluctant to leave the luxury of this sumptuous interior!"
Overview
The 75 V8 is the antithesis of the accomplished ZT
260 V8, for while the MG can capably deploy its power for performance and
deliver high levels of driver involvement, the Rover is a wholly more
refined experience. While the experience of the ZT has permitted the clever
installation techniques of the large capacity engine and rear-wheel drive
power train to be incorporated within the robust body shell, the change was
to produce a car of supreme comfort, refinement and power-in-reserve
characteristics.
Powertrain
The Rover 75 V8 utilises the proven 4.6-litre V8
engine, widely used in North America to power the iconic Ford Mustang.
Modifications have been made to the Powertrain to assist in packaging the
engine while MG’s engineers have also developed new intake, exhaust and
emissions control systems to ensure the vehicle complies with stringent
European noise legislation with no loss of power or torque. A new electronic
engine calibration helps ensure the car exceeds current European emissions
legislation. The automatic transmission has four speeds and is manufactured
in North America.
The exhaust system, twinned for most of the length
of the car, has four subtly mounted tailpipes, kept below the rear bumper.
Outside the system produces a classic V8 burble, while inside the cabin
remains quietly subdued, yet retains the note of a thoroughbred V8.
The Dana Hydratrak® limited slip differential
system option, utilises vane-pump principles to ensure continuous and
seamless torque transmission to both rear wheels in the event of wheel speed
differential.
Steering and Suspension
The Rover 75’s steering and suspension systems have
evolved radically to match the performance of the V8 power unit. Developed
by driving enthusiasts for enthusiasts, the team focused their efforts on
honing the car’s classic rear-drive handling to provide progressive control
under the widest range of conditions. The result is a car that blends
day-to-day ease of use with the driver-rewards of a true thoroughbred.
Power steering is now via a new forward mounted
rack layout providing excellent feel and driver feedback to the
leather-bound wheel.
The geometry of the 75's MacPherson strut front
suspension has been tuned to the requirements of the new chassis. A new
design of upright is matched to Eibach linear rate springs and a new, larger
diameter anti-roll bar. Wheel response is controlled by Bilstein monotube
struts, which combine a large piston area for fine tuning resolution with
very high bending stiffness for improved camber control.
A new multi-link rear suspension has been evolved
from the design created for the ZT 260 V8. A new six-mount subframe houses
the rear drive differential, while each wheel is located by three lateral
links (two steel and one light-alloy) and a light alloy trailing arm.
Compound rate springs, sourced from specialist Eibach, work in conjunction
with Bilstein monotube dampers to provide excellent wheel control.
Wheel designs are available in a 17" Star-spoke
design with 215/50 profile tyres provides supreme comfort levels, and in 18"
with Contisport 225/45 R18 tyres. Both have a unique machine-faced feature.
Braking
The Rover 75 V8 has a new H-split braking system
providing excellent stopping power. At the front, proven large capacity
325mm ventilated discs and sliding-pin callipers are specified. At the rear
a new AP-Racing sourced brake system is specified with 332mm ventilated
discs and opposed piston alloy callipers.
Interior environment
A new HEVAC (Heating, Ventilation and Air
conditioning) unit is fitted to the V8. The new unit is a water-blend design
featuring a dedicated electronic control unit to drive servo-motor valves to
regulate the water flow around the heating circuit. This system has been
refined to offer similar levels of response and control to the existing 75’s
acclaimed air-blending system. All models feature ATC (Automatic Temperature
Control), using the familiar user-friendly interface of other 75 models.
Rover 75 V8 Connoisseur SE
4.6-litre
V8 petrol engine
Four-speed automatic transmission
17"
Star-spoke ‘machined-finish’ alloy wheels
Fully
automatic climate control system with pollen filtration
Light Oak
style dashboard and console
Wood gear
knob and leather handbrake grip
Power
adjustable, heated leather seats with memory facility
Chrome
capped door mirrors
Front fog
lamps
Rear
parking distance sensors
Front and
rear electric windows, with driver’s one-shot up operation
Folding
rear seat with load-through
Cruise
control
Connoisseur SE with Plus Pack option adds:
ITS
Rain-sensing wipers
Message
centre instrumentation
Auto-dimming rear view mirror
Electric
sunroof
Rear
sunblind
Satellite
Navigation Pack (includes the Plus Pack features) option includes:
High-line
satellite navigation
Teletext
equipped TV tuner
Trip
computer
Rover 75 V8
Contemporary SE
4.6-litre
V8 petrol engine
Four-speed automatic transmission
Star
spoke alloy wheels with ‘machined-finish’
Black Oak
style dashboard and console
Fully
automatic climate control system with pollen filtration
Front and
rear electric windows, with driver’s one-shot up operation
Front fog
lamps
Black
side window surrounds
Body-coloured waist finishers and door mirrors with hallmark chrome sill
strip
Black
leather Sports style seats and leather gearknob
Powered
adjustment and heated front seats
Rear
parking distance sensors
Rain
sensing wiper system
Auto
dimming rear view mirror
TrafficMaster Traffic Alert system
Contemporary SE with ‘Plus Pack’ includes:
ITS
Electric
sunroof
Xenon
headlamps with powerwash
Heated
windscreen washer jets
Powerfold
door mirrors.
Satellite
Navigation Pack (includes the Plus Pack features) option includes:
High-line
satellite navigation
Teletext
equipped TV tuner
Trip
computer
Pricing and Competition
The Rover 75 V8 is available in two trim level
specifications, with ‘Plus Pack’ and Navigation options. A Tourer estate
body style can also be specified. The Rover 75 V8 starts with an on-the-road
price of £31,995.
With its large displacement engine offering 410Nm
of torque, its rewarding driving experience and excellent feature
specification, the Rover 75 V8 will attract buyers from established premium
saloons such as BMW, Jaguar, Audi and Mercedes.
Rover 75 Saloon V8
CO2 (g/km)
VED
FRF
OTR Price
Connoisseur SE
319
£160
£38
£31,995
Connoisseur SE Plus Pack
319
£160
£38
£32,995
Connoisseur SE Navigation
Pack
319
£160
£38
£34,995
Contemporary SE
319
£160
£38
£32,395
Contemporary SE Plus Pack
319
£160
£38
£33,495
Contemporary SE Navigation
Pack
319
£160
£38
£35,495
Rover 75 Tourer V8
CO2 (g/km)
VED
FRF
OTR Price
Connoisseur SE
319
£160
£38
£32,995
Connoisseur SE Plus Pack
319
£160
£38
£33,995
Connoisseur SE Navigation
Pack
319
£160
£38
£35,495
Contemporary SE
319
£160
£38
£33,395
Contemporary SE Plus Pack
319
£160
£38
£34,495
Contemporary SE Navigation
Pack
319
£160
£38
£36,495
Options and Accessories
Rover V8 shares the wide range of options and
accessories available across other 75 models, with the addition of an
optional, factory-approved ‘Trackstar’ (stolen vehicle tracking) system
available to supplement the Rover 75 V8’s sophisticated, standard fit theft
prevention systems.
A
new 2004 Rover 75 Limousine, derived from the successful Rover 75 Saloon
with a 200mm longer wheelbase is now Longbridge-built and distinguished by
the new large-grille treatment, first seen on the new Rover V8. The 75
Limousine is wholly reminiscent of previous high-powered and ministerial
Rover cars and is available in high-specification Connoisseur SE trim,
combining supreme rear compartment legroom and interior proportions with
extra interior lighting and provision for bespoke Monogram features.
The 75 Limousine has a 200mm wheelbase extension
over the acclaimed Rover 75 Saloon and utilises the considerable strength
inherent in the saloon body’s torsional-rigidity of some 24,000Nm per
degree. Available in high-specification Connoisseur SE trim, the
longer-wheelbase Rover provides increased rear compartment legroom, extra
interior lighting and bespoke Monogram features, as required.
Compared to other limousines, the Rover offers
quite supreme value for money with similar interior proportions, but at a
price sometimes half, or a tenth of the expense. The Rolls-Royce Phantom for
example costs £252,037, yet offers just 3cm of extra legroom, a similar
headroom and 2cm more shoulder room, yet in tests carried out by Autocar
magazine (March 30, 2004) comparing the two, wrote: "That the 75 claws an
advantage with its primary ride quality is a victory of which Rover can be
proud."
The Rover 75 Limousine is produced at Longbridge on
the same advanced production facility that produces similar Rover body style
variants, thereby ensuring a consistent high quality build standard and
continuity of process. The 75 Limousine can be specified with a quad-cam,
2.5-litre light-aluminium V6 petrol engine or the common-rail turbo-diesel
with either manual or automatic transmission. Both engines are highly
refined generating 240Nm of torque from the V6 and 300Nm from the
turbo-diesel, matched to the 5-speed JATCO automatic gearbox.
The 75 Limousine is available in three
engine/transmission choices:
2.5-litre V6 petrol with
auto Connoisseur SE
£29,995
2.0-litre CDTi turbo-diesel
with Connoisseur SE
£27,295
2.0-litre CDTi turbo-diesel
with auto Connoisseur SE
£28,495
Bespoke orders can also be placed on equivalent
powered models with Connoisseur, Contemporary and Contemporary SE trim
specifications.
Rod Ramsay, MG Rover Group’s Sales Operations
Director, said: "The Rover 75 Limousine is an elegant extension to Rover’s
car line-up and represents a supreme product proposition for astute-minded
individuals who need, or demand, the extra-legroom environment. The
distinctive large grille combines exclusivity with a presence on arrival
that is absent on a number of ‘equivalent’ double-priced competitors."
In
celebration of Rover’s Official Car Supplier status to Team GB and the
British Olympic Association, a commemorative Olympic Streetwise LE model has
been produced to combine with the team’s participation in the Olympic games
in Athens.
The Olympic Streetwise LE incorporates all the high-level features of the
‘S’ specification that include body coloured internally adjustable door
mirrors, anti lock brakes with Electronic Brake Distribution (EBD), electric
front windows, steering wheel mounted remote controls for ICE with front and
rear speakers and Black Monaco fabric sports shaped seats.
Available in either 3- or 5-door body styles, the 500 Olympic Streetwise
LEs feature the high-output 103Ps 1.4-litre K Series engine. Additional
equipment distinguishes the Olympic Streetwise LE, and includes front fog
lamps, body coloured lower bumper inserts and 17" 6-spoke alloy wheels with
205/45 R17 Pirelli P Zero tyres. A powerful MP3 player is specified for
audio entertainment and the Team GB Lion and Olympic rings graphic
identifies this as a product of Olympic performance and exclusively
available in the new Sonic Blue metallic paint finish, included within the
£10,795 UK price.
Options available include, air conditioning, front passenger airbag,
five-seat rear configuration, cigar lighter, driver’s seat height and lumbar
adjustment, electric door mirrors, electric rear windows, electric sunroof,
rear park distance control and a part leather seat upgrade.
The exterior style changes to
the new Rover 25 include a new front bumper design, a deeper integral front
grille and a tough clear lens protecting twin headlamps that combine to give
the 25 a fresh and entirely more modern appearance.
At the rear, the treatment is
just as effective, with a new, more angular rear bumper with re-positioned
number plate and a clean-panel rear tailgate, giving a more defined rear
appearance. Other exterior changes include body coloured side rubbing
strips with the model identity in a satin finish.
The new fascia design includes
four styled circular air vents that give definition and feature to the
centre and ends of the fascia, and each finished in chrome. A wood fascia
insert dresses the interior appearance for up to date interpretation of this
traditional Rover feature. The insert is also available in a new range of
finishes – burr walnut for the Rover traditionalists, and for Rover
customers after something a little more contemporary, light oak and dark oak
finishes are also available.
New Features
Convenience – Remote Activated Boot Release
A new feature for the latest
Rover 25 is the remote activated hatchback release feature. This customer
convenience feature allows the owner easier access to the boot of the car:
by pressing a third button on the remote plip, the driver can release the
boot lock while approaching the car.
Secure Technology – Greater Security and Locking
Auto relocking – if the car is
locked/armed and the unlock button is subsequently pressed the car will
automatically lock and re-arm if no doors are opened within
30 seconds. This protects against accidental unlocking of the vehicle.
Speed locking (also
known as drive away locking) can be configured so that the doors
automatically lock when the vehicle speed is greater than 3mph/5km/h. The
doors remain locked when the vehicle is stationary and can be unlocked by
the master lock button or by turning the engine off. The alarm system uses a
battery backed up sounder, located within a shielded enclosure and protected
with tamper proof fixings, which will activate if the power supply is
tampered with.
Audible mislock –
features a short horn sound if door / tailgate / bonnet are open when the
vehicle is locked with the key or remote. Automatic Engine immobilisation
is activated after the ignition is switched off.
Remote
Locking Feature
The new remote plip has a
changing lock/unlock code every time it is used. No thief could record (or
capture) the code then use it later on. A new design of plip now features
lock, un-lock and remote tailgate release opening. It can be operated with
the alarm armed or disarmed. The alarm rearms when the tailgate is closed,
with hazard warning lamps flashing to indicate this security. The latest
plip design has a greater operating range.
Master
Locking Switch
This new feature to Rover 25
is located amongst the switches in the new centre console. It offers a
greater degree of security as the car can instantly lock all of the doors,
regardless of ignition or engine state, with a single press of the button.
Also included is drive-away locking for occupant security against possible
external threats. A panic alarm can be triggered by pressing the Master
Locking Switch for over two seconds, locking all doors, activating the alarm
siren and flashing the hazard lamps and de-activated by another two second
press or by pressing the plip unlock button.
Advanced
Warning of Traffic Congestion
All UK specification Rover 25s
feature the TrafficMaster® Traffic
Alert System for congestion avoidance. No competitors currently apply this
customer convenience feature so extensively in their ranges.
Safety –
ABS/EBD
All Rover 25s have ABS (anti lock braking system) and EBD (Electronic
Brakeforce Distribution) fitted as standard. EBD helps to ensure optimum
braking efficiency.
Improved
Driving Involvement
The latest 25 models
all feature a more responsive and improved brake feel. The clutch pedal has
been lowered to improve driver ergonomics and throttle pedal set-up has been
changed on petrol and diesel models to match the engine responsiveness.
Steering is also much sharper with improved H-frame toe and camber geometry
and the fitment of a new specification rear suspension bush material. A new
sports Rover suspension option can also be specified for owners who require
a more engaging driving experience and available on 103Ps 1.4-litre models
and above.
Interior
A choice of interior colourways is available. Ash or
Light Smokestone complement the new re-styled
fascia, glovebox, centre and floor console. The centre console faceplate
can be specified in either Light Oak, Black Oak or a Walnut finish. The
centre console includes additional storage space under the ICE unit and
includes two additional cup holders. The new centre console includes new
soft switches. SXi models also feature wood effect interior door release
handle covers.
Range
Identity
Rover 25 range has a progressive trim and
feature specification identity in four trim levels: i, Si, SEi,
SXi.
Key
Competitors
Ford Fiesta, VW
Polo, Peugeot 206, Vauxhall Corsa, Renault Clio, Skoda Fabia and Citroën C3.
Exterior Colours
Solid: Dover White, Midnight
Blue, new Rio Red
Metallic: Arbour Green,
Starlight Silver, new Tempest Grey, new Provence Blue and new Sonic Blue
Pearlescent: Royal Blue,
British Racing Green, Black Pearl, new Ski Blue, new Platinum Gold, new
Firefrost
New Features Summary
Exterior
New clean front bumper
design
New larger integral front
grille with Cyclone grey vanes
New Rover badge
sits on wider chrome centre grille plinth
Black
diamond mesh in upper and lower air intake grilles
New
clear lens covers and Cyclone grey backed twin halogen headlamps
Body coloured front rubbing
strips incorporate satin finish ‘25’ model identity
New rear bumper design
New tailgate design
incorporating centre-line ‘R O V E R’ and ‘25’ identity
Remote
plip activated hatchback-opening release
Tailgate lift
handle incorporated within the rear wiper spindle
New 16” 11-spoke alloy wheel
design
Interior
New fascia design
incorporates stylish rotary air vents with chrome finish
New fascia console with
soft-touch membrane switches
New
glovebox design with chrome handle
Master locking switch and
drive-away locking for occupant security
TrafficMaster®
congestion warning alert system (unique to cars in this class)
New centre and floor console
in a black satin finish
Choice of Light Oak, Black
Oak or Walnut finishes
New Rover 25
Specification Summary, model by model
25 i (and all other models)
1.1- and 1.4-litre petrol
engines
14" steel wheels with attractive wheel trims
TrafficMaster®
traffic alert system
Central door locking
Volumetric and perimetric alarm system
Driver’s airbag
Suspension
and Steering
Front: independent suspension
with telescopic dampers
Front anti roll bar
Rear: independent torsion beam
H frame
Power assisted steering
Si
Additional specification
features over i model:
Body coloured electric operated and heated
door mirrors
Electric front windows
Driver’s seat height and lumbar support
Rear speakers
Remote ICE
Electric glass sunroof
CD tuner
Rear head restraints
SEi
Additional specification
features over Si:
15" Turbine alloy wheels
Air conditioning (ilo
of sunroof)
Tuscany cloth seat upgrade with front seat
map pockets and rear centre armrest
The
exterior style changes to the new Rover 45 include a new front bumper design, a
deeper integral front grille and twin lens headlamps and integrated indicator
lamps, beneath a tough clear cover, that together give the 45 a much fresher and
entirely more modern face.
At the rear the
treatment is even more substantial, with a new, more angular rear bumper with
re-positioned number plate, and a clean-panel rear boot / tailgate treatment
giving a more defined rear appearance, enhanced on all models (4dr Saloon and
5dr Hatchback) with a rear lip spoiler for a completely new design style. Other
exterior changes include body coloured side rubbing strip and lower sill
extensions, giving a lowered body appearance.
The new fascia
design includes four styled circular air vents that give definition and feature
to the centre and ends of the fascia, and each finished in chrome. A narrower
wood fascia insert dresses the interior appearance for a more subtle
interpretation of this traditional Rover feature. The insert is also available
in a new range of finishes – burr walnut for the Rover traditionalists, and for
Rover customers after something a little more contemporary, light oak and dark
oak finishes are also available.
Comfort –
Automatic Temperature Control
A key new
comfort specification feature introduced on Rover 45 is Automatic Temperature
Control (ATC) air conditioning. This luxury feature allows the precise desired
temperature of the air conditioning to be set, in Fahrenheit or Centigrade, with
an external temperature display and solar sensor compensation. The new control
panel is fully integrated in the console. This appealing new feature is standard
on Club SE and Connoisseur models and is therefore available from an affordable
£12,995.
Convenience –
Remote Activated Boot Release
A
new feature for the latest Rover 45 is the remote activated boot release
feature. This customer convenience feature allows the owner easier access to the
boot of the car; by pressing a third button on the remote plip, the driver can
release the boot lock while approaching the car. The boot will actually be open
by the time they get to the car, and is particularly useful when approaching
with either or both hands full.
The interior
also features revised columns stalks that have a superior feeling matt finish.
The switches used within the revised centre console are soft-touch membrane
switches that look and operate in a more positive and modern way.
At service, the
program wash / wipe facility can be programmed to vary the number of times the
wipers operate after the windscreen wash has finished. A new ‘Dribble Wipe’
feature is an extra wipe of the screen approximately 4 seconds after the last
wipe has occurred, after the program wash wipe, to capture any subsequent water
dribble.
Secure
Technology Secure – Greater Security and Locking
Auto relocking
– if the car is locked / armed and the unlock button pressed, the car will auto
lock / rearm if no doors are opened within 30 seconds and assumes the vehicle
was unlocked / disarmed accidentally.
Speed locking –
doors automatically lock when vehicle speed is greater than 3 mph / 5 km/h. The
doors remain locked when the vehicle is stationary and will automatically unlock
again when the ignition is turned off. Doors can be unlocked by using the master
lock / unlock button.
Rover 45 has a
Thatcham Cat. 1 alarm, top level security system and complies with the latest
2004 Security directives. The alarm system uses a battery backed up sounder,
located within a shielded enclosure and protected with tamper proof fixings,
which will activate if the power supply is tampered with.
Audible mislock
– features a short horn sound if door / boot / bonnet are open when the vehicle
is locked with the key or remote. The boot is more secure now the key lock is no
longer specified and Automatic Engine immobilisation is activated after the
ignition is switched off.
Remote locking
feature
The
new remote plip has a changing lock / unlock code every time it is used. No
thief could record (or capture) the code then use it later. A new design of plip
now features lock, unlock and remote boot release opening. It can be operated
with the alarm armed or disarmed. The alarm rearms when the boot is closed, with
hazard warning lamps flashing to indicate this security. The latest plip design
has a much enhanced operating range.
Master Locking
Switch
This new
feature is located amongst the switches in the new centre console. It offers a
greater degree of security as the car can instantly lock all of the doors,
regardless of ignition or engine state, with a single press of the button. Also
included is drive-away locking for occupant security against possible external
threats. A panic alarm can be triggered by pressing the Master Locking Switch
for over two seconds locking all doors, activating the alarm siren and flashing
the hazard lamps and de-activated by another two second press or by pressing the
plip unlock button.
Advanced
Warning of Traffic Congestion
All UK
specification Rover 45s (except the 1.4 Classic) feature the TrafficMaster®
Traffic Alert System for congestion avoidance and rear ultrasonic parking
distance sensors. No competitors currently apply either of these customer
convenience features as extensively within their ranges.
Safety – ABS/EBD
All Rover 45s
have ABS (anti lock braking system) and EBD (Electronic Brakeforce Distribution)
fitted as standard. EBD helps to ensure that the rear brakes contribute as much
braking force as possible, equalising the braking forces.
Renowned ride
comfort
Rover 45
retains its reputation for occupant comfort with its exceptionally smooth ride
comfort, brought about by its wheelbase, longer than many of its immediate
competitors. Double wishbone suspension offers high levels of camber
compensation and this ensures that the maximum amount of the tyre surface is in
contact with the road surface during cornering situations and therefore
increasing safety and driver confidence.
Key Competitors
Key competitors
for Rover 45 are: the Ford Focus, Vauxhall Astra, VW Golf, Renault Mégane,
Peugeot 307, Citroën Xsara, Honda Civic and Nissan Almera.
Exterior
Colours
Solid: Dover
White, Midnight Blue, new Rio Red
Metallic:
Arbour Green, Starlight Silver, new Tempest Grey, new Provence Blue and new
Sonic Blue
Pearlescent:
Royal Blue, British Racing Green, Black Pearl, new Ski Blue, new Platinum Gold,
new Firefrost
New Features
Summary
Exterior
New clean
front bumper design
New larger
integral front grille
All new twin
lens headlamps feature high-efficiency multi-faceted reflectors
Body coloured
side rubbing strip and lower sills
New rear
bumper design
New
tailgate/boot lid
Remote plip
activated boot-opening release
New subtle
lip spoiler (as standard on all models)
New 16" alloy
wheel
Interior
New fascia
design incorporates stylish rotary air vents with chrome finish
New fascia
console with soft-touch membrane switches
New column
stalks with improved quality feel
Revised seat
fabrics
ATC air
conditioning
Master
locking switch and drive-away locking for occupant security
TrafficMaster®
congestion warning alert system (unique to cars in this class)
Interior Colour
and Trim Availability
A greater
choice of colour for the interior components is available. A contemporary theme
of Ash fascia with Black Oak wood finishers is expected to be a popular choice,
while the availability of a Duotone fascia with Light Oak Wood offers a lighter
theme to the cabin. Burr Walnut finishers are another available option. The
duotone fascia is available with either Black or Light Smokestone seat fabrics,
the Ash fascia only with black seats. Leather seats are available with either
interior condition.
By John Griffiths of the Financial Times
Inside a high-fenced compound across the road from MG Rover's main carmaking
complex at Longbridge, designers and engineers have been working on a project
informally and hopefully labelled "nice little earner".
The board of Phoenix Venture Holdings, MG Rover's parent company, has given
responsibility for the project to a new subsidiary, MG Sport and Racing. It is
charged with finding additional revenue streams for the lossmaking group based
on its long sporting heritage. MG celebrates its 80th anniversary this year.
The first fruits of the new subsidiary's labours, high-performance "extreme"
versions of every MG model, will be unveiled at the UK motor show at
Birmingham's National Exhibition Centre in May and will be on sale before the
autumn.
The new unit has also taken over MG Rover's new £75,000-plus MG SV "supercar"
and is already producing racing and rally cars for customers.
But one of the biggest potential sources of profit should come from a sector
that most big carmakers have left to independent suppliers by default: the
booming market for performance parts and accessories.
In the past few years sales of such parts and accessories - ranging from body
kits to "sports" exhausts and engine tuning - have exploded in almost every car
market. Informal estimates by officials of the Motorsport Industry Association,
a trade body, are that the market may now be worth £5bn a year in the UK alone.
"We're talking about all those tens of thousands of younger people who are
spending fortunes on jazzing up their Citroën Saxos and other road cars but who
never come in contact with 'official' motor sport", says the MIA's chief
executive, Chris Aylett. "It's a very fragmented market and it's hard to get
precise figures but what we do know is that it's becoming huge."
MG Sport and Racing is now making a determined pitch at that market with the
launch of its own products, ranging from performance exhaust systems and
suspension to complete replacement high-power engines.
"There are some 125,000 Phoenix-era MGs in the car population. They provide more
than an adequate base for the business," says John Parkinson, managing director
of both MG Sport and Racing and MG Rover's X-Power replacement parts subsidiary.
The "Phoenix-era" cars have been built since John Towers' Phoenix consortium of
Midlands businessmen bought MG Rover from BMW for a token £10 four years ago.
Although MG Sport and Racing is a separate company from MG Rover, it has access
to all the carmaker's engineering and technical resources, including 300 design
and development engineers. Executives decline to talk, however, of the size of
the investment being made in the "extreme" models.
The company is also seeking a much closer relationship with consumers than is
traditional for carmakers, with bays alongside the SV production lines for
private customers to bring their cars in for modification or upgrading.
"The people who buy our cars are all enthusiasts. If they want to talk to the
people actually making the cars, we're more than happy to talk to them," says
Kim Johnson, who is in charge of motor sport and product development at the
subsidiary.
MG Sport and Racing, as an entity, has existed almost since the Phoenix
takeover. But until now it has been merely a cost centre for MG Rover while
rebuilding MG's brand image through racing.
It is now expected to make "a positive contribution" to Phoenix Venture
Holdings' results in the financial year 2004/05, according to Mr Parkinson. Such
a contribution would be welcome. Phoenix lost £105m at the operating level last
year, with MG Rover itself losing £111m. Kevin Howe, MG Rover chief executive,
has said it is becoming increasingly urgent for the group to start earning
profits but a crucial replacement car for the group's aged Rover 45/MG ZS range
has been delayed until 2005 and there is uncertainty over the group's overall
direction following the signing of a collaboration agreement with Proton, the
Malaysian carmaker.
One consolation is that MG Rover's long sales decline since the Phoenix takeover
appears to have stabilised. The company sold 140,000 cars across Western Europe
last year, about the same as in 2002, and sales so far this year are up 6.6 per
cent.
Meanwhile, if the morale of MG Sport and Racing executives has been hit by the
controversy over Phoenix directors setting up a £13m pensions pot while the
company remains deeply in the red, they do not show it.
"We just get on with what we're going to do. If we worried about everything
people said, we wouldn't do anything," says Mr Parkinson.
A distinctive new exterior style, featuring latest twin headlamp design
New high quality fascia design, including new switchgear and
instrumentation
New convenience, technological and comfort features
The new Rover 45 adopts the latest evolution of Rover’s highly regarded style
identity. Its clean, fresh lines echo the contemporary elegance of the latest
Rover 75. A new front bumper design produces a cleaner and more sculpted
exterior appearance, dressed with twin lens multi-faceted reflector headlamps.
Substantial changes are made to the rear design with a new boot and bumper
style, complemented by new alloy wheels and centre-line badging.
Inside, the high quality and stylish cabin is reinforced with an all-new
fascia style, centre console, switchgear, instrumentation and array of the
latest technology features.
The new 45 combines a clean, fresh style with excellent refinement, supple
ride and handling, with high standards of accommodation to refresh and maintain
the appeal of Rover’s lower-medium sector product range.
New feature summary
Exterior
New clean front bumper design
New larger integral front grille
All new twin lens headlamps feature high-efficiency multi-faceted
reflectors
Body coloured side rubbing strip and lower sills
New rear bumper design
New tailgate/boot lid
Remote blip activated boot-opening release
New subtle lip spoiler (as standard on all models)
New 16" alloy wheel
Interior
New fascia design incorporates stylish rotary air vents
New fascia console with soft-touch membrane switches
New column stalks
Revised seat design and fabrics
ATC air conditioning
Master locking switch and drive-away locking for occupant security
TrafficMaster® congestion warning alert system (unique to cars in this
class)
Prices range between £9,995 - £16,200
New interior trims and colours, with new Burr Walnut, Light Oak or Black
Oak wood finishes
In Rover’s centenary year, the 45 is part of an expanding range of products
that includes the CityRover, Commerce CDV, 25, Streetwise and 75.
The new Rover 45 will make its show debut at Motor Show Live, at the NEC,
Birmingham (May 27), with first customer deliveries in May.
MG’s
product range, in its 80th anniversary year, has the brands largest
product portfolio in its history. Traditional represented by both saloon and
roadster sports cars the MG is supported by the enthusiasm of a 100,000 strong
worldwide club membership.
The MG TF is to most the
iconic modern MG, with its two-door roadster body style, mid-engined layout
and lightweight K Series engines. The range, which includes 115, 135, 120
Stepspeed and 160Ps power units, is the UK’s best-selling sports car, a title
held by the marque since the arrival of the MGF. The TF is also
the basis of the first celebration anniversary LE.
MG saloons, in the form of the ZR,
ZS, ZT and ZT-T estate have established a real niche for sports enthusiasts.
The ZR with its broad engine choice, standard-fit alloy wheels and aero
bodywork have made it MG's best-selling model, sales of which dominate the
supermini hot hatch sector and 2003 sales were up 25% in the UK. The ZS and
ZT models ranges have expanded, with a range of petrol and turbo-diesel
engines and greater levels of feature, trim and options, most notably with the
new-look ZT.
John Edwards, MG Rover’s Group’s
Sales and Marketing Director, explained: “The comprehensive appeal of our new
MG models has seen the marque popularity grow to new levels. All models,
including the exciting ‘pocket-rocket’ ZR or the iconic TF offer the
essential ingredient that define MG as the affordable sports car for motoring
enjoyment.”
Key 80th
Anniversary dates in 2004 include:
13th March - 1st
MG car (Jack Gardiner’s Special 4 seater Sports 14/28) produced in 1924
1st May - Octagon 1st
registered as an MG trademark in 1924
9th May - MG Regency Run
(1000 MG cars drive from 3 locations to Brighton)
22/23 May -
MG Owners Club event at Brands
Hatch
23-25 July - MG Car Club,
Silverstone (biggest gathering of MGs in the world)
1st September - 1st
production MG Super Sports (14/28) went on sale in 1924
Powertrain Ltd announces the
appointment of Sonalika Group as a new supply chain partner to its forward
common rail diesel powertrain programmes currently under development.
The
long-term collaboration supply contract signed today in New Delhi India provides
for Sonalika to manufacture a range of powertrain components.
Powertrain Ltd will build complete engines for its current and future
customer base and Sonalika has been granted a manufacturing licence to build the
engine for their Indian markets. In addition the two companies will work
together to develop further international business opportunities to sell the
powertrain manufactured by Sonalika and Powertrain Ltd in international markets.
Sonalika has been selected as part of Powertrain Ltd’s global sourcing
strategy based on securing the best cost and quality levels for its products.
Fraser Welford-Winton, managing director of Powertrain Ltd, said, "Sonalika
are experienced in working with European companies and operating to global
quality and cost targets. In addition the cultures and size of the two companies
are very compatible making this a win win situation."
Note:
Powertrain Ltd is a leading UK engine manufacturer supplying MG, Rover,
Land Rover, Lotus, Caterham, Gibbs and other customers with petrol and diesel
engines. Turnover in 2002 was £245m and it spends £175m with its supply base
Sonalika Group has a turnover of £135m with manufacturing activities in
engines, transmissions, castings, forgings, powertrain components and tractors.
It has international trading experience and ISO 9001 and ISO 14001 certification
MG
Rover Group today, at the 74th Geneva Motor Show, unveils a new 75-derived
top-of-the-range Rover V8 saloon, in the marque’s centenary year. The Rover V8
incorporates a bespoke Monogram interior and is distinguished by a new exclusive
front-end treatment with large grille, wholly reminiscent of previous V8 engined
Rover cars. The Rover V8 marks the return of this illustrious derivative, first
introduced as the archetypal Rover P5B.
The V8 derivative provides effortless performance to the Rover range. Available
initially as a highly specified flagship derived from the Connoisseur SE
specification, the bespoke interior brings new levels of luxury to a car already
renowned for its inherent comfort and quality. The lavish trim specification is
complemented by a prestigious new development of the latest 2004 Rover 75
exterior style theme, incorporating a new full depth radiator grille and
imposing front bumper design.
Kevin Howe, Chief Executive, MG Rover Group, commented: "The return of the
illustrious Rover V8 combines perfectly with the distinctive identity of this
high-specification flagship and signifies an expanding confidence for the Rover
marque, in its centenary year. Like its predecessors, it is a product of
distinction and presence, with the new full-depth grille and front-end treatment
a characteristic reminder of the refined delivery of power available from the
4.6-litre V8 harnessed under the bonnet."
Rover V8 - Product Overview
The new full-depth open grille is reminiscent of the archetypal Rover P5B. Like
the P5 and other V8-powered Rovers since, the imposing and distinctive
appearance of V8 derivatives is matched by a motoring experience that has no
peers in this segment of the market. The Rover V8 four-door saloon is derived
from the company’s much-respected large car 75 platform. Driving the rear
wheels, the in-line mounted 4.6-litre engine is matched to a smooth automatic
transmission to offer refined yet effortless performance, entirely in keeping
with the Grand Touring associations of this famous marque.
The vehicle displayed at Geneva incorporates a number of elements from MG Rover
Group’s extensive customer personalisation Monogram range of paint colours,
trims and individual features, and is an ideal way for the discerning customer
to individualise this exclusive car still further. Rover’s famously comfortable
seats have been trimmed in leather, designed to complement Rover’s new Light Oak
wood theme. Wood and leather are used, with an elegant wood and leather steering
wheel and handbrake grip. Underfoot, superior quality carpets have been
specified, with additional tailored convenience mats.
A comprehensive range of high technology features is available to complement the
opulent interior of this flagship car. These include GPS guided satellite
navigation, in-car Teletext TV and multi-disc DVD player with motorised screen,
while audiophiles will appreciate the exceptional Harman/Kardon Hi-Fi system.
These interior refinements are complemented by prestigious large diameter alloy
wheels and discrete exterior badging.
Under the bonnet, the flagship V8 power unit develops 260Ps and 410Nm of torque
that is fed to the road through the rear-wheels. Cruise Control is standard
equipment. MG Rover Group’s unique traction control system ensures that this
considerable torque is deployed to good effect, whatever the conditions, whilst
delivering rapid acceleration up to a top speed in excess of 150mph.
Derived from the power train installation first used in the MG ZT 260 V8, the
proven Ford sourced engine is now mated seamlessly to a smooth automatic
transmission. A new electronic engine management tune and unique exhaust and
intake systems provide an impressive combination of refined cruising and an
assertive, sonorous soundtrack under hard acceleration.
The V8 chassis is derived from the acclaimed rear drive MG ZT platform, launched
last year. However, substantial revisions to chassis tuning have delivered a
more compliant ride without sacrificing the confidence and stability inherent in
the basic platform. In keeping with the immense reserves of V8 torque, the
chassis has been tuned to deliver a rewarding yet relaxing driving experience. A
new traction control system provides fast engine intervention to wheel slip.
This has been developed in a partnership between MG Rover Group, British
electronics experts Racelogic and American engine specialists Roush Industries.
Rob Oldaker, MG Rover Group’s Product Development Director, says: "This new
derivative is an impressive addition to a distinguished Rover product range. The
car’s performance and poise will shorten any long-distance journey, though on
arrival occupants will be reluctant to leave the luxury of this sumptuous
interior!"
Performance and pricing
The Rover V8 has a maximum speed in excess of 150mph/240km/h, with acceleration
to 60mph comfortably below 7 seconds. Precise market specification and pricing
will be announced in due course. UK sales are expected to commence in May,
followed across Europe mid-year.
The Rover V8 has been represented in products between 1967-1986 and is a
hallmark of British cars with ‘power in reserve’. Her Majesty The Queen owns two
Rover V8s. In their day Rover V8s were specified by Prime Ministers Harold
Wilson, James Callaghan and Margaret Thatcher. Previous V8-engined Rovers
include the P5B 3.5-litre, P6B 3500, SD1 3500, V8S, 3500 Vanden Plas, Vanden
Plas EFi and the 3.5-litre Vitesse.
Phoenix
Venture Holdings ("PVH") announces today that it has signed a letter of intent
with Proton in relation to PVH and its subsidiaries, including MG Rover Group,
working with Proton to explore the feasibility of a number of potential
collaborative projects.
PVH and Proton will now engage in further discussions
and as and when any definitive agreement is reached a further announcement will
be made.
MG
Rover Group launches a new design style for its highly-regarded Rover 75 Saloon
and Tourer models. The design embraces a sharper-edged front and rear exterior
appearance, a larger integrated radiator grille, halogen projector headlamps and
three distinct trim identities.
The new design style features three distinct trim
identities, comprising Classic, Connoisseur and Contemporary, with SE
derivatives and additional option packs that offer carefully tailored
specifications across all points in the range. The established appeal of the
Rover 75 range – with its unrivalled reputation as the definitive luxury premium
Upper Medium saloon is further enhanced by the addition of the "Contemporary"
derivative theme, providing a younger, more modern interpretation of traditional
Rover values. Other features include a selection of new alloy wheel designs and
options like Personal Assist – Smartnav® voice navigation and concierge service.
Rod Ramsay, Sales Operations Director, MG Rover Group,
says: "These new models build on the established lineage of Rover design and
will appeal to a greater cross-section of potential buyers. They offer a choice
of distinct interior and exterior design themes to cater for individual taste
and preference."
The
new Rover Streetwise range is expanding with the introduction of two, more
powerful, engine derivatives – a 1.6-litre manual and a 1.8-litre engine
combined with a continuously variable transmission (CVT).
The ‘Urban On-Roader’ has initiated a new and growing
sector for ‘tough-urban look’ vehicles that combine a rugged external style with
the benefits of its compact practicality. Building on the initial range of the
84 and 103Ps 1.4-litre petrol and 101Ps 2.0-litre turbo-diesel, the two new
engine variants provide 109Ps from the
1.6-litre and 117Ps from the 1.8-litre. Both models are specified in five-door
bodystyle, with the choice of ‘S’ and ‘SE’ trim levels.
Rod Ramsay, Sales Operations Director, MG Rover Group,
said: "Streetwise has established a new market niche that provides our customers
with real product benefits. Initial response to Streetwise has been most
encouraging and the larger engine range line-up will extend the product’s appeal
further."
MG Rover Group announces that
it has entered into a sale and long term leaseback arrangement of part of its
Longbridge site with St Modwen Properties plc for £42.5 million. MG Rover Group
will invest the funds directly in the car company’s business activities.
228 acres of land, including 4.25 million sq ft of
buildings, are included in the transaction. MG Rover has been granted a long
term lease of up to 35 years over this land and on expiry of the lease will have
the option to renew. Throughout the term of the lease MG Rover’s operational
activities on the land will not be restricted but provision is made for the
sensible release of surplus land at MG Rover’s option.
Kevin Howe, Chief Executive of MG Rover Group said:
"This deal generates cash for our cars business today
and allows us to continue to invest in the car company’s many product
development activities. It puts to work one of our assets but in no way
restricts the day-to-day running of our business".
Richard Froggatt, Executive Director of St Modwen
Properties plc said:
"We set up a partnership with MG Rover in 2001 to
regenerate land which was surplus to operational requirements. We are delighted
to extend our relationship with MG Rover to support its ongoing operations. This
is a very similar transaction to those we have already completed with Goodyear,
Corus, Alstom, Invensys and others.
"The realisation of value locked up in the property
assets is being seen by many companies as an effective way of significantly
improving their use of capital. This is particularly relevant to companies such
as larger manufacturers which often have extensive land holdings whose ownership
and management is not part of their core business."
An
exclusive picture of the all-new MG ZS in the current issue of Auto Express
magazine shows exactly what the Birmingham company has in store for 2004 - and
it includes a revamp of almost the entire range.
As the mag's scoop image clearly
reveals, the Rover 45 and MG ZS will be first to get a new nose. It's heavily
influenced by the styling of the SV supercar, with a mesh grille, squared-off
headlights and a deeper front spoiler.
A chrome radiator grille
surround and bright inserts in the bumper will distinguish the Rover from the
sportier MG model, which will feature body-coloured trim, plus new alloy wheels
and option-al side skirts. The sensational picture came into our possession
after we revealed last week how the manufacturer is set to give the entire
line-up a nip and tuck to keep it looking fresh.
A tip-off from an MG Rover
dealer, who had attended a secret sales conference, revealed not only that the
new cars were styled and signed off, but that prototypes are already being shown
to the network's staff.
The revised 45 is expected to
appear at the Geneva Motor Show in March, along with the sporty ZS seen here.
However, the more popular Rover 25 and MG ZR, along with the flagship 75 and ZT,
will be held back until May, debuting instead at the British Motor Show Live at
Birmingham's NEC.
A Rover insider told us:
"Although the cars are close to being ready, at least two are being held back
for the NEC show. It's MG Rover's spiritual home, and unveiling models there
shows we value our home market, town and customers." As with the 45 and ZS, the
25 and ZR will get a new nose, replacing the old twin headlamps with angular,
narrow units. Both the 25/ZR and 45/ZS will get revisions to the interior, too -
and 25s will come with a choice of cabin layouts, with the four-seater
arrangement from the Streetwise to be offered alongside a conventional five-seat
set-up.
New plastics and a
modern-looking facia with improved switches and column stalks will be introduced
on the 25 and 45, addressing criticisms of the current dated designs. Changes to
the 75 and ZT will be more subtle, the exterior benefiting from a modified
grille and smaller headlamps. MG models will have the option of wheelarch
extensions and large boot spoilers from the motorsport-derived XPower accessory
range. The interiors of these models are likely to remain unchanged, although
the old-style BMW-sourced stereos are to be replaced by units from independent
suppliers.
Rover is depending on its new
model range to give sales a much-needed boost. Along with bad press surrounding
its financial problems, the firm has an outdated line-up which is beginning to
look weak in the face of more modern rivals. As a result, the manufacturer has
closed the factory twice in recent weeks in a bid to stop overproduction.
Making fresher and more desirable models should help tide the firm over until it
releases its new family car, based on the 2001 TCV concept, in 2005. Craig Cheetham
MG
Rover is exporting ‘Britishness’, in order to promote its Rover and MG car
brands in overseas markets. The discreet Union Jack badge that goes on the
side of every car is just the smallest part of a pan European marketing
campaign aimed at bringing new customers to the brands.
New
models and enhanced equipment levels are introduced across the Rover
product range in 2005. New models due in February feature enhanced
specification, combining equipment, comfort and value – all Rover virtues.
MG’s
product range, in its 80th anniversary year, has the brands largest
product portfolio in its history. Traditional represented by both saloon and
roadster sports cars the MG is supported by the enthusiasm of a 100,000 strong
worldwide club membership.
Phoenix
Venture Holdings ("PVH") announces today that it has signed a letter of intent
with Proton in relation to PVH and its subsidiaries, including MG Rover Group,
working with Proton to explore the feasibility of a number of potential
collaborative projects.
